Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Download Content Strategy for the Web




Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Page: 135
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press


You're a web professional: a designer, developer, information architect, or strategist. On May 3rd and is currently available exclusively on iTunes. The sans-strategic world lacks a great deal. His production and distribution company BelieveLTD is a two-time WEBBY winner, specializing in creating and building audiences for short form web content. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. What is digital experience – “Content Strategy for the Web” is a book she recommends. The main thing content needs to be is usable and useful. The content strategy has relatively the new type of the discipline in the digital marketing. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. As a community manager you notice people, content and schedule are required.

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